One idea in.
Every platform, posted daily, out.

Input an idea, link, or image once. Marketing Labs reformulates it into multiple posts for Instagram, TikTok, X, LinkedIn, Facebook, Pinterest and YouTube Shorts, then publishes it on schedule every day. All streamlined to be as quick and user-friendly as possible.

7
platforms per post
90 sec
from idea to scheduled
24/7
unattended posting
The formula

Three stages, running while you do something else

Every post follows the same path through the lab — from a rough idea to a published post on seven platforms, with a person only needed at the first step.

Stage 1 — Formulate

Drop in the idea

A voice note, a bullet list, a product photo, or last week's blog post. Marketing Labs reads your brand voice from past posts and matches it automatically.

Stage 2 — React

It reshapes for each platform

Captions get trimmed for LinkedIn, punched up for X, and rebuilt as a hook-first script for TikTok. Image posts get platform-correct crops and aspect ratios.

Stage 3 — Release

It posts on schedule

Each variant goes out at the time it performs best on that platform. No queue to babysit, no copy-pasting between five apps at 7am.

What you can use it for

Promotional, educational, or simply entertaining

Most feeds run on all three, and the lab writes for each job differently. An offer gets a hook and a next step. A tutorial gets steps and a reason to save it. A look behind-the-scenes gets a voice that sounds like a person, not a brand.

Promotional

Offers, launches, restocks and seasonal pushes turned into posts that point at one clear next step — without reading like a brochure.

New batch just landed. Saturday delivery is open — book before Thursday's cut-off and it's on your doorstep this weekend.

Educational

How-tos, FAQs, myth-busting, checklists and plain-language explainers that teach the thing your customers keep asking about.

Three things first-time buyers get wrong — and the 30-second check that fixes all three.

Entertaining

Behind the scenes, before-and-afters, hot takes and trending hooks that keep people watching past the first line.

POV: the client said 'one small change' — so we made eleven.

Brand voices

Switch the tone, not the calendar

Every batch is written in whichever saved voice you pick for it. Same idea, same schedule, different delivery — flip between an upbeat, conversational voice and a measured, business-professional one, or keep a separate voice for each client you run the lab for.

Source idea: “Saturday hours are here.”

Saturday hours are HERE 🎉 We're open 9–5 all weekend, so you can finally skip the Monday rush. Grab a spot before they're gone — link in bio.

Hooks, momentum and a light call to action. Suits TikTok, Instagram and X.

Save one voice on Bench, three on Lab, and as many as you need on Institute — usually one per client.

And then some

Twenty things you can put in the queue

Whatever you are posting about, the same idea gets rewritten for every platform you have connected, then published on the schedule you set.

Launches & new offers

Announce a product, service or new location once and have every platform say it in its own format the same morning.

Seasonal & limited-time pushes

Run a two-week campaign with a fresh angle each day instead of the same post repeated at your own audience.

Tips, tutorials & how-tos

One explainer becomes a carousel, a hook-first short script, and a four-post thread.

FAQs & myth-busting

Answer the question you hear every week and let the lab reshape it for each feed.

Behind the scenes

A photo from the workshop or a voice note from the drive turns into a week of posts.

Customer stories & results

Turn a review, a quote or a case study into a testimonial written for each network.

Events, webinars & open houses

Count down to the date with reminders that land at the hour each audience is actually online.

Repurposed long-form

Paste a blog post, podcast or webinar link and get a week of short posts out of it.

Industry news & takes

Comment on what changed in your market while it is still today's conversation.

Polls, questions & replies

Keep the feed warm between the posts that sell, without inventing new material.

Hiring & employer brand

Fill a role without a separate social plan — measured on LinkedIn, looser on TikTok.

Local & community spotlights

Name a neighbourhood, a partner or a cause and keep the voice on-brand while doing it.

Before, after & process clips

Video platforms get the full clip; the rest get a still crop and a caption that matches.

Milestones & giveaways

Announce an anniversary, a follower count or a prize drop with the right rules per platform.

Restocks & back-in-stock

Tell people something is available again in the tone that fits the platform they saw it on.

Re-engagement series

Bring back the people who went quiet with a run of posts that never repeats itself.

Consistency while you are away

Schedule ahead and let the lab keep posting while you are on site, on holiday, or asleep.

Team introductions

Put a face to the business — the new hire, the person behind the counter, the one who answers the phone.

What's included & comparisons

Break down a package, a tier or a service call in plain language so people can choose without asking.

Announcements & policy changes

Say the boring thing clearly — new hours, new fees, a new address — on every platform at once.

Every one of these starts the same way: a written idea, a link, a photo, a voice note or a clip — and one schedule you set once.

Where it publishes

Built to post everywhere your customers already are

Instagram
TikTok
X
LinkedIn
Facebook
Pinterest
YouTube Shorts
The lab log

Watch today's batch go out in real time

Every scheduled post, every platform, timestamped as it happens. You can step in and edit anything before it fires, or leave the lab running.

See a full week's log

Instagram carousel published — “5 mistakes new clients make”

Published

TikTok short queued — hook rewritten for trending audio

Queued

X thread published — split into 4 posts from source article

Published

LinkedIn post published — case study reformatted for feed

Published

Pinterest pin scheduled — static image cropped from carousel

Scheduled
“We used to lose an entire day to scheduling the week's posts. Now I type out a simple set of instructions Monday morning and the lab handles all seven platforms before lunch.”
Celton Hounsell — Owner, Hounsell Equity Group
Pricing

Pick how much of the lab you need

Every plan reformulates posts for all seven platforms. Higher tiers add more batches per day and more brand voices.

Bench

$29 /month

For a single business posting once a day.

  • 1 brand voice
  • 1 batch a day, 7 platforms
  • Auto-schedule daily posts up to a week ahead
  • 7-day log history
Start on Bench
Institute

$249 /month

For agencies running the lab for several clients.

  • Unlimited brand voices
  • 9 batches a day, 7 platforms
  • Auto-schedule daily posts up to a month ahead
  • Full log history and export
  • Client-by-client reporting
Start on Institute

Write it once. Let the lab post it everywhere.

Start your free batch